Sometimes businesses overlook the importance of parking areas to their business operations. Unfortunately, when you don't view your parking area as a vital part of your business, it can be neglected. In some situations, it may even be detrimental to your customer flow. Here's a look at some common parking lot mistakes made by business owners and tips to help you avoid them.
The Entrance Isn't Easy to See
If customers have a hard time finding the entrance to your parking lot, they're less likely to frequent your business. Whether you have a sign blocking the entrance or trees obscuring the view, you need to take steps to clear it out so that it's easily visible from the road.
Sometimes, the building itself is positioned so that the parking lot entrance is hard to see from one direction. The best way to combat this is to add a tall sign at the entrance that can be clearly seen from the road.
The Landscaping Is Lacking
If you don't keep up with the landscaping in your parking area, the whole space is likely to become overrun with weeds and tall grasses. Neither of these things are good representations of your business. Additionally, if you've placed mulch in any areas of your parking lot, make sure you replace it every year. The mulch can dry out from the direct sun exposure, causing it to fade and appear neglected. By changing out old mulch every year, you restore the vibrant color and make your parking area look better cared for.
The Lot Is Too Small
When you move into your first commercial building, the idea of the parking lot being too small may seem far-fetched. The truth is, as your business grows, your parking lot capacity could suddenly become insufficient. If it seems like your parking lot is constantly crowded, you may find that it's time to talk with a paving contractor about how to expand your lot.
While you're expanding the lot, take some time to consider specialty parking areas. Whether you set aside spaces for guests, parents with young children or other customers, you'll want to make sure that those spaces are clearly labeled. Sometimes, spaces like these are enough to help your customer base feel appreciated and encourage them to shop with you.
Being proactive about addressing parking lot issues can help you create a space that's comfortable, inviting and functional. Talk with a local paving company like AAA Paving and Sealing about what you can do to make the most of your parking area.Share